Visual Identity
2023
U Films
The "U" shaped symbol is based on the screens that surround us. It represents the digital and technological nature of the company.
The straight inner part of the symbol, which references the analog aspect of the company's services, can represent traditional experience and knowledge in the field of production. This can convey trust and professionalism, especially in a context where analog still holds relevance.
On the other hand, the curved outer part of the symbol, which references the digital aspect, represents modernity, innovation, and adaptability to new technologies. This can convey the company's ability to stay up-to-date with the latest trends and offer creative and current solutions to its clients.
The fluid configuration of the logo, which adapts to different corporate or communication materials of the company, reflects the versatility and flexibility of the production company. This can convey the company's ability to adapt to different projects and environments, and offer customized solutions according to the specific needs of each client
The "U" shaped symbol is based on the screens that surround us. It represents the digital and technological nature of the company.
The straight inner part of the symbol, which references the analog aspect of the company's services, can represent traditional experience and knowledge in the field of production. This can convey trust and professionalism, especially in a context where analog still holds relevance.
On the other hand, the curved outer part of the symbol, which references the digital aspect, represents modernity, innovation, and adaptability to new technologies. This can convey the company's ability to stay up-to-date with the latest trends and offer creative and current solutions to its clients.
The fluid configuration of the logo, which adapts to different corporate or communication materials of the company, reflects the versatility and flexibility of the production company. This can convey the company's ability to adapt to different projects and environments, and offer customized solutions according to the specific needs of each client
![](https://freight.cargo.site/t/original/i/211287b0f45719772c01c5d82f9a9b3a214f6caf7599ed05803fd8708f67b7b5/u1.jpg)
![](https://freight.cargo.site/t/original/i/43bb17a64a09cd5816ca7e68a8a0c8ea0f2442995936ba63166daa1800519a33/UFILMS_VIDEO_2_Mesa-de-trabajo-1-copia-6.png)
![](https://freight.cargo.site/t/original/i/276feee1b3a5a748f215c3e5a4f8bfef9e8a0911435e72c4c8c5100f0046e237/UFILMS_VIDEO_2_Mesa-de-trabajo-1-copia-3.png)
![](https://freight.cargo.site/t/original/i/e5e58df2827e0ec4f3afefea83da7fe50372329e5cdb645e9052c433061f0916/ARTD-C06-Poster-066-copia.jpg)
![](https://freight.cargo.site/t/original/i/db8ab4569733d0f70b94da9b346800a217917385dd4e9443b644efd2f20b1bd6/UFILMS_VIDEO_2_Mesa-de-trabajo-1-copia-5.png)
![](https://freight.cargo.site/t/original/i/b35bcd11a0bd67e113ec32e76059da052e48c152c88cc39dad488fa9ff79f71d/UFILMS_VIDEO_2_Mesa-de-trabajo-1-copia-8.png)
![](https://freight.cargo.site/t/original/i/e680a7077c79a767d24d4c6e851bcc778a913df08bb0ca18c9cac316dc2b01ee/03_new_Standing-Lightbox-02-Standard-Mockup-copia.jpg)
![](https://freight.cargo.site/t/original/i/26025c574d38a245dd156061209651553c4e7809a82c21216cf7aada2dcc31a9/03_newkk_Standing-Lightbox-02-Standard-Mockup-copia.jpg)